1. Analyze the role of integrated marketing communications in the recruitment efforts of various branches of the...
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1. Analyze the role of integrated marketing communications in the recruitment efforts of various branches of the military such as the U.S.Army.How can each element of the promotional mix be used by the military in its recruitment marketing?
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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