1. Discuss the role of integrated marketing communications in the marketing program for a company such as...
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1. Discuss the role of integrated marketing communications in the marketing program for a company such as Nike. Discuss how Nike uses various IMC tools to market its athletic shoes and apparel and maintain its position as the market leader. (LO 1-2, 1-5)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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