1. Recently, some marketers have noted that it is easier to develop communications programs to Generation X...
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1. Recently, some marketers have noted that it is easier to develop communications programs to Generation X members than Generation Y.Briefly describe the characteristics of Gen X and Gen Y,and whether or not you believe this to be true.
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Irfan Ali
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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