1. The lead in to this chapter discusses some of the ways that companies attempt to motivate...
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1. The lead in to this chapter discusses some of the ways that companies attempt to motivate salespeople without just givng them money. Following upon this, give some examples of how integrating other program elements might also be effective in motivating the sales force.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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