1. The lead-in to this chapter discusses segmentation in the online dating market. Pick any three online...
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1. The lead-in to this chapter discusses segmentation in the online dating market. Pick any three online sites and discuss the target market these sites are trying to appeal to. Provide examples to support your position.
(LO 2-4)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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