1. The opening vignette discusses how a number of companies are using athletes with a bad-boy image...
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1. The opening vignette discusses how a number of companies are using athletes with a “bad-boy”
image as endorsers for their athletic shoes.Why do you think companies such as Reebok,And 1, and Pony use controversial athletes such as Alan Iverson, Latrell Sprewell, and Pete Rose as their spokesperson? What risks are they taking by using these athletes to endorse their products?
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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