1. The opening vignette discusses how branded content and advertainment are the wave of the future.Discuss what...
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1. The opening vignette discusses how “branded content” and “advertainment”
are the wave of the future.Discuss what is meant by these two concepts and why they are becoming popular among marketers.
Why are many consumer watchdog groups such as Commercial Alert concerned over this trend?
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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