1. The opening vignette to the chapter discusses the strong growth Skyy vodka has experienced over the...
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1. The opening vignette to the chapter discusses the strong growth Skyy vodka has experienced over the past decade.
Discuss how advertising and other forms of marketing communication have contributed to the success of Skyy.
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Hassan Ali
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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