1. To analyze various types of appeals that can be used in the development and implementation of...
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1. To analyze various types of appeals that can be used in the development and implementation of an advertising message.
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Anoop V
I have five years of experience in teaching and I have National Eligibility in teaching (UGC-NET) .
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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