10. Assume a company is developing an IMC plan for a new product that will compete in...
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10. Assume a company is developing an IMC plan for a new product that will compete in the beverage market.
Discuss some of the factors that should be considered as part of the external analysis when developing the IMC plan. (LO 1-6)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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