10. Describe some of the criteria used to evaluate qualitative aspects of the effectiveness of the salesperson.How...
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10. Describe some of the criteria used to evaluate qualitative aspects of the effectiveness of the salesperson.How might these be used to support the IMC program?
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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