10. Digital and Social Media Perspective 20–1 discusses the rules and regulations the Federal Trade Commission

(FTC) has developed for online endorsements.

Evaluate the guidelines used by the FTC requiring bloggers and social media influencers to disclose any material connection to a company whose product or service they are endorsing. How might this affect companies that use influencers as part of their digital marketing programs?

(LO 20-1, 20-3)