10. Discuss the creative challenges Intuit and the Wieden+Kennedy agency face in developing advertising campaigns for a...
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10. Discuss the creative challenges Intuit and the Wieden+Kennedy agency face in developing advertising campaigns for a tax preparation software product such as TurboTax. Evaluate the creative strategy W+K used for the “It Doesn’t Take a Genius to Do Your Taxes” and
“Power of Free” campaigns that are discussed in IMC Perspective 8-1. (LO 8-2, 8-3, 8-4)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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