10. Discuss the pros and cons of a marketer having one agency handle all of its integrated...
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10. Discuss the pros and cons of a marketer having one agency handle all of its integrated marketing communications needs versus using specialized marketing communications firms to handle various components of it.
(LO 3-6)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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