10. Evaluate the pros and cons of using humor as the basis for an advertising campaign. Find...
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10. Evaluate the pros and cons of using humor as the basis for an advertising campaign. Find an example of an advertising campaign that supports your arguments for and against the use of humor.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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