10. Explain how various support media might be used as part of an IMC program. Take any...
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10. Explain how various support media might be used as part of an IMC program. Take any three of the media discussed in the chapter and explain how they might be used in an IMC program for automobiles, cellular telephones, and Internet services.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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