10. Figure 41 presents a basic model of consumer decision-making. Describe the model, and explain what happens...
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10. Figure 4–1 presents a basic model of consumer decision-making. Describe the model, and explain what happens at each step of the process. (LO 4-3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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