10. Give an example of how companies might use direct marketing as part of an IMC program.Provide...
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10. Give an example of how companies might use direct marketing as part of an IMC program.Provide examples of both consumer and business marketers.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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