10. IMC Perspective 8-4 discusses the problems Miller Lite has had in developing a successful advertising campaign....
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10. IMC Perspective 8-4 discusses the problems Miller Lite has had in developing a successful advertising campaign. Evaluate the various campaign themes that have been used for Miller Lite in recent years and discuss why they have not been effective. Evaluate the current campaign being used for the brand.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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