10. In Figure 7-21, Low and Mohr list a number of factors that affect the budget allocation...
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10. In Figure 7-21, Low and Mohr list a number of factors that affect the budget allocation decision.
Describe and provide examples of each.
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Kirti Kaushal
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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