10. Postmodern research often involves a sociological perspective to understanding consumer behavior. Give examples of how sociology...
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10. Postmodern research often involves a sociological perspective to understanding consumer behavior.
Give examples of how sociology might impact purchase behaviors.
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Mehwish Aziz
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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