10. What is meant by a slotting allowance or fee? Evaluate the arguments for and against retailers...
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10. What is meant by a slotting allowance or fee? Evaluate the arguments for and against retailers charging slotting fees to manufacturers.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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