10.Major changes have taken place in the way that theater tests are conducted. Describe some of these...
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10.Major changes have taken place in the way that theater tests are conducted. Describe some of these changes and the changes in measures that have also occurred in this testing method.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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