10.What is a video news release (VNR)? Provide an example of a situation in which a company...
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10.What is a video news release
(VNR)? Provide an example of a situation in which a company might employ the use of a VNR. Discuss some of the ethical implications (if any) in using this tool.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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