10.What is interactive TV? Explain how interactive television differs from traditional television.Give an example of how a...
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10.What is interactive TV? Explain how interactive television differs from traditional television.Give an example of how a company might employ this medium.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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