10.Why is it important for those who work in the field of advertising and promotion to understand...
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10.Why is it important for those who work in the field of advertising and promotion to understand and appreciate all various integrated marketing communications tools, not just the area in which they specialize?
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Siddhant Sinha
I worked as subject matter expert at different platform on India and chegg also and I found mentoring as nice and interesting. I mainly interested in physics and maths little bit and mainly helped student to clear there concepts on subject .
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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