11. Discuss how the concept of image transfer can be used in radio advertising. Find an example...
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11. Discuss how the concept of image transfer can be used in radio advertising. Find an example of a radio campaign that is using this concept and evaluate it.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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