11. Discuss the role of music in advertising.Why might companies such as General Motors and Microsoft pay
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11. Discuss the role of music in advertising.Why might companies such as General Motors and Microsoft pay large sums of money to use popular songs in their commercials?
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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