11. What is meant by a qualitative media effect? Choose a television program or magazine and discuss
Question:
11. What is meant by a qualitative media effect? Choose a television program or magazine and discuss the reception environment created by the show or publication.
Which type of companies or brands might be interested in advertising on this program or in this magazine? (LO 6-4)
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
Question Posted: