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12. Discuss the role of public relations in the integrated marketing communications program for an international marketer.How...

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12. Discuss the role of public relations in the integrated marketing communications program for an international marketer.How would the role of public relations differ from advertising?.

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Advertising and Promotion an integrated marketing communications perspective

Advertising and Promotion an integrated marketing communications perspective

ISBN: 978-0072536768

6th edition

Authors: George E. Belch, Michael A. Belch

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