12.What is meant by a sales promotion trap or spiral? Evaluate the promotional war that was begun...
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12.What is meant by a sales promotion trap or spiral? Evaluate the promotional war that was begun by Dell Computer when the company began using sales promotion offers to help sell personal computers.What are the options for other personal computer companies in deciding whether to match Dell’s promotional offers?
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Ashish Ujjwal
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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