1.The opening vignette to the chapter discusses how personal video recorders (PVRs) being marketed by companies such...
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1.The opening vignette to the chapter discusses how personal video recorders (PVRs) being marketed by companies such as TiVo and SONICblue are becoming more popular.
Discuss how these products are impacting the way people watch television.What are the implications for television’s traditional advertising business model?
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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