2. A number of companies have experienced public relations problems resulting from product recalls, product failures, etc.
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2. A number of companies have experienced public relations problems resulting from product recalls, product failures, etc.
Describe some of the steps companies can take to minimize the impact of this negative publicity.
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Related Book For
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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