2. Describe what is meant by stealth marketing. Give examples of products and/or services that you know
Question:
2. Describe what is meant by
“stealth marketing.” Give examples of products and/or services that you know have employed this strategy.
Then describe some of the characteristics of companies that might most benefit from stealth marketing.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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