2. Discuss the challenges marketers face as they develop advertisements and other forms of marketing communications for
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2. Discuss the challenges marketers face as they develop advertisements and other forms of marketing communications for young Hispanics.Do you think marketers should advertise to bilingual Hispanics teens in English or Spanish?
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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