2. Discuss the role integrated marketing communications plays in relationship marketing.How might the mass customization of advertising
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2. Discuss the role integrated marketing communications plays in relationship marketing.How might the mass customization of advertising and other forms of marketing communication be possible?
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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