2. Discuss the role of newspapers and magazines in the development and implementation of an integrated marketing
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2. Discuss the role of newspapers and magazines in the development and implementation of an integrated marketing communications program.What advantages are offered by each medium?
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Muhammad Umair
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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