2. Evaluate Nikes decision to run the Dream Crazy ad featuring former NFL quarterback Colin Kaepernick. Why
Question:
2. Evaluate Nike’s decision to run the “Dream Crazy”
ad featuring former NFL quarterback Colin Kaepernick.
Why do you think the company was willing to take the risk of running this controversial ad? Do you agree with Nike’s decision? LO 1-2, 1-5)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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