2. Evaluate the controversy discussed in IMC Perspective 21-2 over the Kenya commercial from the perspective of
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2. Evaluate the controversy discussed in IMC Perspective 21-2 over the “Kenya” commercial from the perspective of both Just For Feet and the Saatchi & Saatchi advertising agency.With whom does the ultimate responsibility for the airing of this commercial lie, the client or the agency?
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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