2. IMC Perspective 2-2 discusses the differences between millennials and gen Z. Discuss some of the ways
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2. IMC Perspective 2-2 discusses the differences between millennials and gen Z. Discuss some of the ways these cohorts differ and how they are also the same. Cite some implications for marketers. (LO 2-3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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