2. IMC Perspective 9-1 discusses the success of the Love campaign used by Subaru for the past...
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2. IMC Perspective 9-1 discusses the success of the
“Love” campaign used by Subaru for the past decade.
Why do you think this campaign has been more successful than some of the other creative appeals used in advertising for Subaru? (LO 9-1)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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