2. Interactive television has not been adopted by consumers as rapidly as was expected. Give some reasons
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2. Interactive television has not been adopted by consumers as rapidly as was expected. Give some reasons for this slower than expected adoption rate, and what iTVmust do to overcome these problems.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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