2. The role of the salesperson has undergone significant changes in recent years. Describe some of these
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2. The role of the salesperson has undergone significant changes in recent years. Describe some of these changes, and give examples of the new roles salespeople are being asked to perform.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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