2. The text discusses Samsungs attempt to reposition to be competitive with companies like Sony.Discuss what factors
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2. The text discusses Samsung’s attempt to reposition to be competitive with companies like Sony.Discuss what factors might promote and/or inhibit their success in this endeavor.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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