2. Why are international markets so important to U.S. companies as well as companies located in other

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2. Why are international markets so important to U.S. companies as well as companies located in other countries? Discuss the factors companies must consider in developing IMC programs for various countries.

(L0 19-1)

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Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9781260570991

12th International Edition

Authors: George Belch, Michael Belch

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Question Posted: Jul 24, 2024 11:00 AM

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2. Why are international markets so important to U.S. companies as well as companies located in other

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Advertising And Promotion An Integrated Marketing Communications Perspective

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