2. Why are international markets so important to U.S. companies such as Starbucks,McDonalds and Coca-Cola, as well
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2. Why are international markets so important to U.S. companies such as Starbucks,McDonald’s and Coca-Cola, as well as to European companies such as Nestlé, Unilever, and Nokia? Discuss the role of advertising and other forms of promotion in these companies’
international marketing programs.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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