3. Advertising creativity is viewed as the ability to generate unique and appropriate ideas that can be
Question:
3. Advertising creativity is viewed as the ability to generate unique and appropriate ideas that can be used as solutions to communication problems. This definition suggests that a creative ad is one that is novel but also relevant or appropriate. Find an example of an advertisement
(either a print ad, TV commercial, or online ad/
video) that is novel but not necessarily relevant to the product or service. Discuss why the client would have approved this ad. (LO 8-1)
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Related Book For
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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