3. Advertising creativity is viewed as the ability to generate unique and appropriate ideas that can be

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3. Advertising creativity is viewed as the ability to generate unique and appropriate ideas that can be used as solutions to communication problems. This definition suggests that a creative ad is one that is novel but also relevant or appropriate. Find an example of an advertisement

(either a print ad, TV commercial, or online ad/

video) that is novel but not necessarily relevant to the product or service. Discuss why the client would have approved this ad. (LO 8-1)

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