3. As companies increase their efforts to target the Hispanic segment, they are likely to encounter differences
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3. As companies increase their efforts to target the Hispanic segment, they are likely to encounter differences from other subcultural groups.Discuss some of the differences that they might expect to notice in the Hispanic subculture.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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