3. Discuss some examples of companies positioning strategies. Who do you think these companies are targeting? Explain
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3. Discuss some examples of companies’ positioning strategies. Who do you think these companies are targeting?
Explain your reasoning. (LO 2-4)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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