3. Discuss the importance of the economic environment in a country in evaluating its market potential. How
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3. Discuss the importance of the economic environment in a country in evaluating its market potential.
How do the economic conditions and factors impact the type of integrated marketing communications program a company can use in a country?
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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